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Student Of The Week

Meet The Student Entrepreneur- Ayush Patel

Event organizing is something every one of us have done in one or the other point of our life. But this engineering student have taken event organizing into next level with his startup KEYMAKERS events. Lets find out more about this young entrepreneur and his startup...


 Q: Can we know more about you?

I am Ayush Patel studying 3rd year in CVSR college of engineering. I started this start up called Keymakers about 3 months ago. It’s an event organizing startup. How different we are from others is,  we give people a chance to vote for the type of event they want to have or attend.

Q: Why did you start a business? Why didn’t you take up a job instead? 

I am into this event organizing kind of things for past three years. During this period, I have done various events and played different roles. So, what I identified was, this is where I just want to lead my career as an event organizer as I am more into this field.When you are going to an event with 60 people, how many of them are actually interested ? Its only 10-15 members. That's the reason I worked on this idea.  

Q: How did you come up with the idea for your business? 

See when I go to any event it’s not because I actually like it but my friends want to go. Then I felt it would be great when every one is given a chance to vote for event they want to go. It might have happened to you as well. There are very few events which you actually want to go. If a standup comedy show is coming up 15 people are interested to go, if a concert is coming up 20-25 people are interested to go but not all the people who are going to it. So, I thought I should start something with which these issues can be addressed.  

Q. How did you manage to get funding in the initial days? 

Well, these are the initial days, we complete 4 months of formation of Keymakers by Feb 28th, and one thing we know for a fact is, investors wouldn't be interested in the idea until they see it working. Since, we have the first event coming up on March 10th which is a Youth Summit chosen by the students who voted in the Keymakers platform, for us most of the time is into finding sponsors for it right now, we got people like KTR, Kalki Subramanyam, Sri Charan Lakkaraju and DSV Frederick finalized for the event and we also have an office in place with an extra team of 6 people recently hired specially for the event. Although we do have some sponsors finalized, I wouldn't be taking any names, until we start with pass sales for the event.  

Q: Who were the people who encouraged and helped you shape your ideas? 

I wouldn't say people, it's more about the experience I've gained until now helped me a lot.

Sameer and I shape the idea of Keymakers, and people who encouraged me and my partners to go ahead with this, were the students like us, who faced the same problem about of not being given a choice of which event they really want to go to, because right now while we live in a world of democracy with whatever filters we want to want to put in our lives, why not have a voting platform for events too. 

In fact, to be honest, the entire idea revolves only around customer eccentricity and customer experience, because through Keymakers the people have to right to choose what event you really want to go to. And talking about my partners with this startup, 

I'll start with Ameya, she is probably the best thing that happened to the company, I've known her for her work for past 2 years while we were colleagues in AIESEC, and believe me, she is the most trust-able person to have in your team if you are part of any sort of endeavor, she is the Chief Operating Officer of the company, while she also handles the HR and Content being put up at the same time. 

Next would Sameer, he's been my best friend since past 2 years, he and I were the ones who made the idea of Keymakers, he is a want to-be rapper from Mumbai, but without him I don't see myself anywhere, he is the Co-CEO of the company (yes Sameer and I both decided to be CEO together, so ended up with Co-CEO) also, he handles all the finances and the legalities of the company. 

Next are Zubair and Zairik, they are 2 kids in their twelfth grade who just turned 18, yes you heard that right. But don't underestimate them just because they are 18, they are the reason why company's Marketing is on point today. 

Zubair makes the posters we put up in social media, and his designs are more professional than your best Graphic Designers while Zairik keeps up with the analytics, of the website, social media, when to post what and at what time should things go up. Yes, all of this is these 2 together. Zubair is the Chief Design Officer of the company and Zairik is the Chief Marketing Officer.

(From left) Ayush Patel,CEO; Ameya,HR;Sameer,Co-CEO,Zairik,CMO;Zubair,CDO.

Q.When did you start your business? 

From November 2018.  

Q. What are your strengths that make you keep doing what you are doing? 

Our strengths come from the experience we have gained until now and the fact that the people actually liked the idea of the company and want us to it, which is what keeps us moving.  

Q. What’s special about your product or service? 

The whole idea of our startup is new. we ask all the people to vote for three weeks about the type of the event they want and based on the majority we organize an event and it’s an open platform where any user can vote for their choice of event?

Q. Do you have plans to expand? 

OF-COURSE we do, but not now, maybe after a year or something when we have covered the entire Hyderabad market, have proper investment set up, we would expand to the metro cities.

 Kudos keymakers from stuMagz and we wish you all the best for all the future events.

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