Robert is the team lead of the advertisement department of Nikson Pharma Ltd. and he and his team are having a tough time finalizing their company's new pain killer ointment, MOOV. After a tiresome and a unproductive day, Robert drove to his home and sat slouched on the couch, fully tired when he notices his 5-year old daughter playing with her superhero toys. That is when it clicks. He jumps up and grabs his notes to write the script of his fantastic idea! This is how the script of the advertisement goes.. Spiderman returns home after saving a bus from falling off a bridge on the outskirts of the New York city and is tired, having a bad backache as he had to swing across the city as fast as he could and pull the bus to a safezone which weighed not less than a ton with all the people in it! After the adventure, he sets off to meet his girlfriend as promised. With a lot of struggle and pain, he reaches to the corridor of Mary's (his girlfriend) house. Mary starts talking about her day and how her internship is giving her good vibes about the future, and then notices Spiderman literally crawl down from the balcony to her room. She immediately rushes towards her bedside drawer and gets MOOV! Mary applies the ointment and soon after, the pain is gone. He gets another inkling of a problem happening somewhere and gets a call from Nick Fury, and he stands up to get going. He flies away, but comes back after a few seconds and says, 'Give me the MOOV' with a wink. And the advertisements concludes by spiderman quoting, “With great power comes great responsibilities, and MOOV is the saviour when we fail those responsibilities.“ Robert tells his colleagues the idea and all the team members loved the idea and their commercial was a big hit after the advertisement launched as their sales were five times more than what they expected.