Why are we tempted to JUNK FOOD?

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[{"data":" Food has a unique significance in everyone’s life that varies person to person. Some people enjoy each bite of it, some just eat for the sake of eating & some people analyze the flavour of it. Further there is a personal choice within; traditional meals, snacks, desserts etc. Among all these, one which is liked by a majority is ‘Fast Food’ or ‘Junk Food’.<\/p>\n","id":"1529592734363","type":"txt"},{"data":"5b2b94ce18655","id":"1529592734364","type":"img"},{"data":"Junk foods are processed foods or deep fried foods generally made with refined flour and other fat-rich ingredients. These foods are prepared in a way that they look appealing, are enjoyable taste wise & have low nutritional value. But have you ever wondered why we get tempted towards junk food? Here is the answer. <\/p>\n","id":"1529592734364","type":"txt"},{"data":"5b2b95006b945","id":"1529592734364","type":"img"},{"data":"Recently, scientists from Berlin conducted a research to explain that why we can’t keep ourselves away from junk food. Our body and brain have an effective mechanism to process information about consumption of food. The brain can identify 3 basic tastes: Fatty, Sweet & Salty. Whenever, we have food with these tastes, the neurotransmitters release signals of reward and pleasure that get stored in our memories associated with that food item. And they are released because of the flavour of the food and not its nutritional value. <\/p>\n","id":"1529592734364","type":"txt"},{"data":"Foods rich in carbohydrates & fats have a strong influence on the brain’s reward system. And when carbohydrates & fats come together, the effect gets intensified. <\/p>\n","id":"1529592734364","type":"txt"},{"data":"5b2b954144e5d","id":"1529592734364","type":"img"},{"data":"The scientists took 40 volunteers to play a computer for food, which were high in fats, carbohydrates or both. To earn it, the subjects had to outbid the computer & thereby the willingness to pay was examined. Most of the money was offered for the high fat and high carbohydrate food indicating that it was apparently the most attractive to the participants of the study. <\/p>\n","id":"1529592734364","type":"txt"},{"data":"Further, the scientists also concluded that once triggered by the fatty foods, the reward system overshadows sufficiency, resulting in over-saturation & obesity. <\/p>\n","id":"1529592734365","type":"txt"},{"data":"5b2b9598beff8","id":"1529592734365","type":"img"},{"data":"So, one thing is clear for sure that the ‘bond’ between the junk food & us will always remain as strong as 'Ambuja Cement'. But there should be a balanced consumption of it. And some alteration in the ingredients can be done to make them healthier.  <\/p>\n","id":"1529592734365","type":"txt"}]

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