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[{"type":"txt","id":"rich_1590083768754","data":" The Concoction of neuro science methods such as Brain Mapping, Psychology , physiology or genes to classic marketing methods such as interviews , adverts and surveys. With the race in every industry getting intensified, few companies use this brilliant marketing strategy to place their company ahead in the most crowded markets. It is basically exploiting or manipulating consumer science by interpreting how a consumer from inside would react to a certain colour, emotional content of the tv spot , picture showcased etc in a tv advert or on the banners.<\/p>AWED!!! <\/p>WHY CIGARETTE PACKET WARNINGS DON'T WORK?\n Caution on smoking packets does the opposite of luring customers to smoke! But is that good? Well that\u2019s what Big players tap in! <\/p>EVERYONE WANTS SPEED!\n When you can lure customers by attracting to the speed quotient of a product. Eg: speed payment gateway, speed interface of a smartphone. <\/p>A SLIGHT EXAGGERATION OF BRAND IS GOOD!\n \" If you don\u2019t have an iPhone , you don\u2019t have an iPhone\" , \" The Best or Nothing\" tv spot quotes like these boast the BRAND VALUE which customers have already been addicted to. <\/p>ADD COLOR TO LIFE!\n Did you ever observe why certain colours feel pleasant, why certain are a synonym to rage etc? Brands use this theory to attract their target audience. Eg: Aerated cold drinks are synonym to dark brown and even a slight change (Pepsi blue) can be a fiasco for companies <\/p>EMOTIONAL CONNECT!\nHave you seen some adverts giving goose bumps or creating nostalgia? Those Cadbury dairy milk tv spots of old that used to stir a beautiful connect between the audience and the brand. The\ndecade old Air deccan advert which utilises the bonding between a father and a child to promote\naffordable air transport.<\/p>THAT 9'S IN THE PRICE TAG.\n Products with 9's in the price tag can create that complexion from inside to attract in the first\nplace. <\/p>THE PACKAGING EFFECT!\nGood packaging can do wonders to a company's product portfolio, that colourful packing of chips\npackets , eclairs chocolate wrapping . <\/p>PICTURES WORK MORE THAN WORDS!\n Natural Human tendency to get lured to pictures and video format than to a copy of text on\nscreen. <\/p>AMBIENCE ADDS TO THE TASTE!\nThe same food and drink in a beautiful ambience can add a ton to the taste. Have you ever felt\nPizza tasting better at their outlets than at home? The brands cash in this and ambience is done\nat priority which can create that beautiful first impression and that lasts.<\/p> \nYELLOW OR ORANGE BY-NOW BUTTON.\n E-Commerce websites have already tapped in the psychology of human to get attracted to that\nyellowish buy now button or add to cart button. It stirs a compulsion for every digital consumer\nto tap that button to induce a pleasure feeling. <\/p>In a Nut shell , Neuro marketing is all about These weird jaw-Dropping facts are just a sample of the\nplaces Neuro marketing has travelled in few years from its inception by creating that compulsion to get\nattracted. Even lucid language can create a connect between the audience and the brand probably like\nthis article i have put down.<\/p>"}]

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