The Future of Advertising and Marketing

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[{"type":"txt","id":"rich_1566898505991","data":" Hey guys! I am back with my second blog in the Digital Marketing series. If you haven't read the first one, please do click on it <a href=\"https:\/\/www.stumagz.com\/in\/digital-marketing-explained-in-fewer-than-300-words\/\" rel=\"nofollow\" target=\"_blank\">Digital Marketing Explained in Few Than 300 Words<\/a>.<\/p>This week I have come up with a topic on the future trends of Advertising and Marketing. This question was put by Sai Charan from TKR College of Engineering.<\/p>"},{"type":"txt","id":"rich_1566898505992","data":"In the past 20 years, every industry has gone through some form of digital transformation, but few industries like advertising have been heavily impacted. According to the Harvard Business Review, the digital ad spend has already surpassed the traditional TV ad spend. With the help of technology, we can now track down the effectiveness of each ad published on different websites. Social media platforms like Facebook, Instagram, LinkedIn provide ads managers and various marketing tools to track the outreach of your ads.<\/p>"},{"type":"txt","id":"rich_1566898505993","data":" Here are the  few technology trends in marketing and advertising industries<\/p>Artificial Intelligence<\/b><\/p>We have only just scratched the surface of what artificial intelligence can do for the advertising industry. So far, this has largely extended to improving ad relevancy, optimising spend, or enhancing personalisation.<\/p> <\/p> \n\nOne good example of AI being utilised in this way is <a href=\"https:\/\/www.autoevolution.com\/news\/toyota-mirai-eco-billboard-is-ooh-advertising-done-right-116422.html\" rel=\"nofollow\" target=\"_blank\">Toyota\u2019s 2017 ad campaign<\/a> <\/b>for its Mirai vehicle. The campaign made use of natural language processing in order to create advertising copy tailored to thousands of potential buyers and their specific needs. <\/p>"},{"type":"txt","id":"rich_1566898505994","data":"Native advertising<\/b> <\/p>Native advertising is on the rise, with advertisements being integrated into popular content sites, bringing back the old line of \"this program was brought to you by \u2026 Traditional advertising\",<\/b> depending on your audience, is falling by the wayside, especially with the rise of ad blocking software. Advertisers need new, creative ways to get their messages to viewers and actually get them to listen. <\/p>\nMany advertising networks now include native advertising packages, offering opportunities for sponsored articles that blend in with the rest of a platform's content. <\/p>"},{"type":"txt","id":"rich_1566898505995","data":" Predictive Programming <\/b><\/p>Predictive programming is one of the more cogent examples of the increasing sophistication in online advertising technology. This technology collects and analyzes a wide variety of online behavioral data from individual users. Almost all online behavior can be collected, whether it relates to where the user is going online, what they are doing there, how long they are spending, what they are clicking or even looking at, and even how they get there. <\/p>This yields a huge amount of helpful information that can be synthesized into a profile of a user, which, in turn, can be leveraged into more interesting, pertinent, and overall successful online advertising. \n <\/p>"},{"type":"txt","id":"rich_1566898505996","data":" This is my blog on digital marketing and I hope everyone liked it. I will be sharing hacks and tips on various digital marketing strategies and brand building. <\/p><a href=\"http:\/\/bit.ly\/blogfeed1\" rel=\"nofollow\" target=\"_blank\">CLICK HERE<\/a> to share your feedback and shoot me with your questions. I will be also answering those in upcoming blogs.<\/p>STAY TUNED!<\/p>"}]

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