Pigeons With Backpacks To Check Air Quality.

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[{"type":"txt","id":"rich_1458137750617","data":"<p>Pollution is increasing notoriously these days. To note this pollution level a tiny flying army has been released in London as the latest salvo in the war against the capital's pollution.\nA tiny backpacks containing pollution sensors are equipped to a flock of pigeons and GPS trackers are also arranged along with the backpacks and has let them to flew out over the city. The backpacks are used to monitor air quality and reporting back their findings. The residents who are interested and curious to know the reading around their home and office can tweet to @PigeonAir.<\/p>"},{"type":"img","id":"img-uid-1458138937111","data":"56e96f82d479b"},{"type":"txt","id":"rich_1458138782796","data":"<p>In east London the Pigeon Air Patrol were released from a rooftop by expert Brian Woodhouse as part of a project by the marketing agency, DigitasLBI.\nTheir backpacks were created by air quality start-up Plume Labs. The backpacks also monitor nitrogen dioxide, ozone and volatile compounds. A vet was on hand to ensure the birds welfare.<\/p>"},{"type":"img","id":"img-uid-1458139016150","data":"56e96fdc508b9"},{"type":"txt","id":"rich_1458138780649","data":"<p>Coco, a maverick from south London,Julius from east London, and Norbert from north of the river, these birds made up the crew.\nThe main aim behind the pigeons three day stint over the city is to draw attention to the quality of London's air, which has dropped at times in recent months. London landmarks even appeared to vanish after they were obscured by pollutants, in the last March.<\/p>"},{"type":"img","id":"img-uid-1458139043274","data":"56e9700f16897"},{"type":"txt","id":"rich_1458138821755","data":"<p>According to the Guardian, Pierre Duquesnoy from DigitasLBI said, \u201cIt is a scandal. It is a health and environmental scandal for humans  and pigeons. We are making the invisible visible\u201d.\nThe birds were resting after a hard day's monitoring, ready to do it all again the next day. The pigeons are set to update about the air quality around Mashable\u2019s London offices, and the result was the \u201cFresh air\u201d however this is not permanent. <\/p>"},{"type":"img","id":"img-uid-1458139113798","data":"56e97035b45ba"}]

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