Meet Gayathri Choda | The Self-Made Entrepreneur Behind Digitant

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[{"type":"txt","id":"rich_1497688519276","data":"A lot of effort goes into being an entrepreneur, there are rules, then there are unspoken rules which, oftentimes, can be beyond your control. The nature of entrepreneurship is one where you dive headfirst into a problem in a gorge and come up with a solution while freefalling, it is risky, and a strong gust of wind, which in this case would be unforeseen circumstances, can knock you off balance. The nature of entrepreneurship, then, becomes how you deal with that strong gust of wind knocking you off course. <\/p>It is no surprise then that such conditions attract the most resilient of people to the field, people like Gayathri Choda for example; not only did she build her company from the ground up, she has been responsible for its tremendous growth after launching in 2015, two years ago. We caught up with the self-made entrepreneur for a chat about her journey so far. <\/p>"},{"type":"img","id":"img-uid-1497689770410","data":"5944ef1126aa2"},{"type":"txt","id":"rich_1497689767913","data":"\"I've been around digital marketing for a while now before Digitant happened,\" she says, speaking to us over the phone, \"I've worked in Digital Marketing before leaving for my MBA, and following that, I've worked as a consultant for a couple of companies, which is where I realised that there was a demand for digital marketing consultants, there was a need for regular services. That is how Digitant came to be.\" <\/p>Digitant, as Gayathri describes it, is an Inbound Digital Marketing Agency, \"We offered something different to the market, and the added advantage of having a unique product gave us an edge, helping our growth,\" she explains, \"We're now currently working on marketing automation and more.\" <\/p>Digitant, a B2B company that provides its services to businesses, handles the digital marketing, providing statistics and analytics, working on lead nurturing, among others of it's clients. It's client lists include companies from various countries, with Gayathri planning to expand to Singapore and Australia soon, and also the government. <\/p>"},{"type":"img","id":"img-uid-1497690722513","data":"5944f2cd4e7a9"},{"type":"txt","id":"rich_1497690751650","data":"\"Digital marketing is still a relatively niche market, but it has a lot of potential,\" says Gayathri on the future of the industry, \"Students today should be acquainted with the basics of digital marketing, so they are better equipped to make decisions once they graduate and have to choose what path they want to walk.\"<\/p>Being an entrepreneur is difficult on its own, but being a woman and an entrepreneur is a whole different level of difficulty, let alone building a Digital marketing powerhouse on your own. When we ask Gayathri on the challenges she faced, she laughed and said, \"It's a double-edged sword, really, sometimes people take you seriously, sometimes they don't. But what I've found in my experience is that once you're in the meeting room, its all about if you can do the job or not.\"<\/p>Needless to say, Gayathri Choda has shown the world what she is capable of, a reflection of which can be seen in the tremendous growth of Digitant. She is an inspiration to young women entrepreneurs, and we hope she inspires more entrepreneurs in the coming days! <\/p>You can check out Digitant's website by <\/i><a href=\"http:\/\/www.digitant.com\/\" target=\"_blank\">clicking here<\/i><\/a>, and their facebook page by <\/i><a href=\"https:\/\/www.facebook.com\/digitant\/\" target=\"_blank\">clicking here!<\/i><\/a> Have an opinion about the story? Want to share an entrepreneurial story? Leave us a comment and we'll check it out! <\/i> <\/p>"}]

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