How can students use social media to their advantage?

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[{"type":"txt","id":"rich_1563280426215","data":" Social media is usually associated with fun and making friends and posting pictures but did you know it can also be a very useful tool for students to build their career? Almost all platforms that are commonly used, Facebook, Twitter, Quora, etc and more can be used by students to their advantage. Considering the fact that about 70% of employers scan potential employees' social media profiles before hiring, it is imperative that students learn how to use these platforms from a career perspective.<\/p>Facebook: <\/b>Sharing memes and pictures is what students usually use this platform for but building the profile carefully, adding skills and simple acts like liking pages that are of relevance to one's career choices can go a long way. It'll keep one informed of the developments in that particular field and also will create an impression that the person is really into that area of interest. The way the profile is built is also very important as employers usually search for a Facebook profile before anything else; so care should be taken about the bio, pictures, etc.<\/p>Twitter: <\/b>Twitter can be a really powerful tool for students to brand themselves and create a social media image that's relevant. An easy thing that students can do on Twitter is to follow industry experts and keep tweeting to them or retweeting their posts. By tweeting about their projects and other industry updates, it'll create a good social media image for young, career seeking individuals.<\/p>Instagram: <\/b>While this platform is not relevant for all types of professions, those pursuing a career in niche fields like writing, graphic design, marketing, fashion design, etc can make use of this platform to the maximum advantage. This platform is also apt for those who want to pursue a career in such fields, regardless of what their original field of study is as this platform enables easy branding. For instance, someone who is into graphic design can easily post their designs on Instagram or a person whose pursuit is writing can post screenshots of their writings.<\/p>LinkedIn:<\/b> This is probably the most crucial platform regardless of what the career interest is. On this, one can directly get in touch with potential employers, get to know of what the industry trends are and more. Like Facebook, care should be taken in building the profile on this platform too. With the platform itself being a professional one, centered around careers, sharing content that is relevant to one's area of interest puts them one step closer towards landing a desired job.<\/p>Quora:<\/b> This platform provides an easy way to showcase expertise in any particular subject, as it is based on answering specific questions posted by users. It'll also show up on Google searches, enabling easy branding for people who have a fair amount of knowledge in any given area. This is especially useful for engineering students wanting to pursue a career in the IT sector, as there are a lot of questions pertaining to coding and more. Answering them requires expertise, so it's evident to potential employers that a person is skilled.<\/p>"}]

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