FAKE NEWS & SOCIETY

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[{"type":"txt","id":"rich_1662315604289","data":" Fake news is not something new that has came into existence post the emergence of Social Media. It was present earlier as well and continues to exist now too. Just the medium changes. This time the medium is the Online Social media platforms, such as Facebook, WhatsApp, etc., to spread the lies and misinformation. <\/p>In other words, just as the fire triangle needs the three essential elements to sustain, similarly, the Fake News or misinformation needs three major factors, motivation to propagate misinformation, tools to propagate misinformation and a platform with a good outreach. <\/p>Social media is one such platform where all three are present simultaneously. Fake news is not new. But, the problem has started arising when the people are considering social media as their source of information for news updates. A video clip drops in, which could part of a bigger picture, which the people start believing as the ultimate truth. <\/p>So, how does the misinformation impacts the entire social fabric?<\/b> <\/p>We, as a social being, are associated with a lot of strings that are essential for our survival and existence. No two people are the same as everyone has his own set of notions and values that they wish to adhere to. The minds of the people are curated by the sources of information they rely upon, be it society, news, or their social circle. If the information that they receive has tampered, even to a certain extent, the entire thought process of that person is chartered in a different direction altogether. Regular exposure to such sources develops a polar mentality in the people as a whole. <\/p>People in today's' times are more focused on the easiest source of information gathering, which for them is Social media, fast, fun & convenient. Not that Social media is the only way to propagate such news. It is more or less omnipresent. The media is biased, propagators are active who do this as a profession, and more to it there are people who exploit some of the illiterate people by tunneling their vision with their vision and version of reality. There are people who do all sorts of stuff on a professional level, from discrediting news to instigating false propaganda around you. <\/p>How much impact does it have in any dimension?<\/b> <\/p>Let's evaluate the scale of impact a piece of false news can have. In 2016, Trump supporters started boycotting Pepsi over a comment that its CEO never made. As a result, the impact was such that over the course of time, PepsiCo's Stock prices fell by 5.21%. <\/p>According to a report by EU DisinfoLab. At least 265 fake news websites, operating in more than 65 countries, which are being managed by Indian influence networks, which aims at influencing various international institutions, and their elected representative, and swaying the public image of Pakistan. Misinformation related to the Pandemic of COVID-19, in the form of Social media messages pertaining to advisories, conspiracy theories, and home remedies, are also at large in the public domain. So, considering that the fake news is omnipresent won't be a wrong statement to make. <\/p>How do we battle it?<\/b> <\/p>It is unfortunate that we do rely blindly on such news information, without knowing the entire matter by ourselves. Probably the people are not able to properly demarcate between information and correct information. <\/p>We need to ask ourselves certain questions, like What is the source of the information which is coming to us, and what is the credibility of the same? Are there any supporting sources of the same? Are we biased towards a particular topic to a certain extent? Who is the propagator of the information, and is that credible enough to believe? Are we getting it cross-checked via some experts? <\/p>If the answer to any of the above is \"No,\" then we need to re-think, and then probably we are the prey of the misinformation being spread and also contributing to the damage of the societal fabric. Till then, yes, that trust element will be hampered by the misinformation being spread.<\/p>"}]

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